While the boom in local content has led to an increased desire for streaming platforms to compete with local broadcasters, local industry events with a strong regional focus are increasingly becoming attractive destinations for US companies and executives, and the MIA market in Rome is no exception.
The innovative Italian event, which stands for Mercato Internazionale Audiovisivo or International Audiovisual Market, has quickly become a key Italian film and TV market since its inception eight years ago. The market, which runs October 11-15 at the same time as the Rome Film Festival (starting October 13), has already confirmed a 120 percent increase in registrations compared to last year thanks to delegates from companies such as Disney+, Paramount+, CAA, Fremantle, Sundance. Institute, Sky, Warner Bros. Discovery, A+E Networks, Wild Bunch, StudioCanal and Banijay have confirmed their attendance.
Its new director, Gaia Tridente, who previously directed the script at the event, told KristenBellTattoos.com that she thinks the upcoming edition will be the most dynamic yet.
“When MIA was born, it was more distribution-oriented and was a place to buy and sell theatrical films,” says Tridente. “But over the past five years, the core pillars of the business have changed.”
Indeed, the theatrical distribution model has never been more complex, and the growth in investment from major streaming platforms for local product has become much more evident. As a result, Tridente, who has been with MIA since 2017, says the significant industry event has changed from year to year.
“We had to adapt and try to anticipate that kind of focus,” she says. “So we’re balancing things more with global production and of course the changing models of helping support distribution units, especially for theaters that have been hit hard by the years of the pandemic.”
The curated event is a joint venture between the Italian organizations ANICA (trade association representing the Italian film and audiovisual industry, chaired by Francesco Rutelli) and APA (Italian association of audiovisual producers, chaired by Giancarlo Leone) and has financial support from the government and regional authorities. cultural bodies. It covers all segments of the audiovisual industry, from cinema to drama, documentaries and, for the first time this year, animation. There are a number of industry programs and panels, as well as networking sessions and presentation events.
The Ministry of Internal Affairs also plans to hold a number of events in support of the Ukrainian audiovisual industry. These include a dedicated booth and hospitality section provided by Kyiv Media Week 2022, a Ukrainian audiovisual forum. This event cannot be held in his home country due to the ongoing Russian encroachment on the territory, so it takes place in an away format with a series of sessions developed in collaboration with major European festivals and markets such as the serial killer in the Czech Republic, the Italian MIA Market and French Mipcom.
Tridente wants this year’s MIA to represent “the big picture of the entire ecosystem.”
“We are launching an animation division offering more and more co-production segments for documentary, drama and film, and we are intensifying and going deeper into innovative segments. We are presenting more content related to virtual worlds and how new technologies benefit businesses in some way.”
Last year, MIA was visited by more than 2,000 professionals from 58 countries who arrived in the Italian capital to participate in the event. Coinciding with the Rome Film Festival and a few days before the start of Mipcom in Cannes on October 17, it’s a convenient and inviting place for top executives to take a trip to the fall market. MIA’s main center is in the Palazzo Barberini, a 17th-century palace in Rome that houses the country’s ancient art and stands are littered with Baroque art – who wouldn’t want to do business in such an impressive setting?
“Of course, we have to take into account the agenda of international players visiting not only the TV market, but also the Rome Film Festival in October,” Tridente emphasizes when it comes to the MIA agenda.
Confirmed guests this year are Roeg Sutherland of CAA Media Finance, David Davoli of Anonymous Content, Ed Guini of Element Pictures, CAA Global Television Head Ted Miller, Eleanor Andreatta of Netflix Italy, and MUBI Global Acquisitions Co-Head Kate Kane, just to name a few. of them.
For Tridente, attracting these big players is key as the global content industry continues to evolve.
“What I’m trying to do is to work closely between the players of the institutional group, and I think that this opens up interesting or new opportunities not only for me, but for the entire market, because what we are doing now is creating an editorial program based on content columns. Content has always been a major part of my job, so I think if we can get high-level producers working on the hottest projects or hot topics or the latest shows, then we’re doing a good job.”