Albert Cheng Upped To VP, Prime Video U.S. At Amazon – KristenBellTattoos.com

Albert Cheng is moving on to Amazon.

Cheng, who had been chief operating officer at Amazon Studios, has been promoted to vice president of Prime Video US, a new role under Prime Video chief Mike Hopkins.

Cheng previously reported to Jennifer Salke, head of Amazon Studios, and will now report to Hopkins, who is SVP Prime Video and Amazon Studios.

The move means Cheng will oversee the business side of the entertainment operations along with overseeing Salke’s content. It’s a similar structure to Disney, where Dana Walden oversees content with Cream Daniels overseeing distribution, following her recent promotion.

Salke continues to report to Hopkins, the former chairman of Sony Pictures TV.

The move comes after six months for Amazon in the entertainment space, acquiring MGM The Lord of the Rings: The Rings of Power And the start of Thursday Night Football.

Cheng will become the “single-threaded leader” overseeing the company’s Prime Video business in the US, with responsibility for P&L and revenue growth. He will lead its brand strategy, brand social, influencer marketing, marketing operations, media and audience insights, and customer acquisition, retention, and engagement with its SVOD, AVOD, and entertainment center markets. will be responsible for

“As we thought about how we positioned ourselves to drive this growth, it became clear to me that we needed to focus on our US Prime Video business,” Hopkins said in an internal note. A dedicated leader is needed.” (Read the full note below).

He added that Cheng will soon reveal how he will organize his team. Amazon will also reveal how the studio’s COO role and the studio’s content marketing organization will be structured.

team,

2022 has been a very strong year with tremendous growth and success for Prime Video. From acquiring MGM, to last week’s Thursday Night Football kickoff of The Rings of Power, to the launch of Clean Slate this summer, this team has come together and changed Prime Video in many ways. I am very proud of what you have achieved and how you deliver and prioritize our customers.

In thinking about how we position ourselves to drive this growth, it became clear to me that we needed a dedicated leader to focus on our US Prime Video business. To that end, I’d like to announce that Albert Cheng will be taking on the newly created role of VP, Prime Video US, effective immediately and reporting to me.

Albert will become the sole thread leader overseeing our Prime Video business in the United States, with responsibility for P&L and revenue growth, and driving and improving performance. He will continue to lead US and global tentpole programming strategy and consumer insights. Albert will also lead Prime Video brand strategy, brand social, influencer marketing, marketing operations, media and audience insights, and customer acquisition, retention and engagement with our entertainment center across SVOD, AVOD, and marketplaces. will be responsible for

You’ll soon hear more about how Albert is going to organize his team and how the studio’s COO role and the studio’s content marketing organization will be structured.

This is a critical role, requiring the ability to think big and deliver operational results. I can’t think of anyone better to take it on than Albert. Please join me in congratulating him on his new role.

-Mike

! function(f, b, e, v, n, t, s) {
if (f.fbq) return;
n = f.fbq = function() {
n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments)
}
;
if (!f._fbq) f._fbq = n;
n.push = n;
n.loaded = !0;
n.version = ‘2.0’;
n.queue = [];
t = b.createElement(e);
t.async = !0;
t.src = v;
s = b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t, s)
}(window, document, ‘script’, ‘
fbq(‘init’, ‘422369225140645’);
fbq(‘track’, ‘PageView’);

#Albert #Cheng #Upped #Prime #Video #U.S #Amazon #KristenBellTattoos.com

Source link

Leave a Comment

%d bloggers like this: