EXCLUSIVE: Banijay Rights is expanding its FAST channel offering with the launch of distributor’s debut dedicated entertainment channel Horizons: Powered by Banijay.
Horizons will host similar drama series Powder as well as woman in white along with formats including Place, place, place, 8 out of 10 cats as well as nonsensical, using a 130,000-hour back catalogue.
The channel is launching this week on Samsung TV Plus UK and LG channels.
FAST, which stands for Free Commercial TV, is growing in popularity as major distributors look for new ways to monetize content, and Banijay is already running 13 including McLeod’s daughters as well as Deal or No Deal, USA on Samsung TV Plus UK and Deal or not, Fear factor as well as The biggest loser on LG.
“Horizons is not just a name, it’s a way of thinking and doing business,” said Sean Keeble, vice president of digital at Banijay Rights. “Launching our own dedicated Banijay-branded FAST channel in the UK is the perfect way to bring new viewers to some of our world-leading IP rights, and FAST and AVOD activity in this country is on the rise.”