Bertelsmann Puts M6 For Sale Following Failed TF1 Merger –

European company Bertelsmann has put the M6 ​​up for sale following the collapse of the French broadcaster’s merger with TF1.

Bertelsmann CEO Thomas Rabie confirmed this. Financial Times He has asked for non-binding offers for the company after last week’s mega-merger news that he was “inundated with expressions of interest”.

“That is why we are ‘testing the market’. We will decide whether to sell or not based on the test,” he said. Financial Times. Bertelsmann’s RTL Group owns approximately 50% of the shares in M6.

According to the newspaper, a consortium of prominent French businessmen is considering the bids, including Stéphane Corbett of Baneje, maritime transport tycoon Rodolphe Saade and investor Marc Laudret de Lacharrie. Others linked to the purchase were Vivendi, Mediavan and Mediafour Europe.

The news comes on the heels of last week’s shock announcement that the much-hyped merger has been abandoned.

In a joint statement, RTL and TF1 owner Bouygues said the merger had “no strategic logic” following the intervention of France’s competition authority, which expressed serious concern over the impact on the mainly local advertising market. .

The pair criticized the competition authority for “failing to take into account the speed and extent of changes in the French broadcasting sector”, with RTL recently saying that the merger would continue competition with the likes of Netflix, Amazon and It was necessary to keep. Disney+.

Many are likely to have been pleased with the result, however, including broadcasting and production rivals who feared a merger with the merged group taking such a share of the overall French TV advertising market.

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