Universal Pictures has shared the official announcement of Oppenheimer on its YouTube page on Thursday morning – but it’s not your traditional first look. The ad is live and constantly played, the viewer cannot watch from a certain point. The same frames are repeated over and over again with no end in sight. In addition, the tape constantly updates the number of days, hours, minutes and seconds (down to thousandths of a second) before the premiere of Oppenheimer.
We’re getting our first footage of Cillian Murphy as Oppenheimer fixing his hat obsessively in one scene, and in another scene walking towards the camera amidst a crowd of flashing cameras in slow motion – Peaky Blinders fans will notice the resemblance here. . Although the video is live and on repeat, there is a clear start and end point, and it begins with a voice-over from Kitty Oppenheimer (Emily Blunt) describing how the world is changing. Shortly thereafter, several other characters describe in voice-over how important Oppenheimer is, with one calling him “the most powerful man who ever lived”. There are brief cuts of solar flares and firebombs mixed in with the most ominous music you can think of (typical Christopher Nolan) that will probably be playing in a movie theater at decibel levels you won’t be able to think of. We don’t hear a word from Oppenheimer himself, but Murphy looks completely immersed in the character.