Cinemark And CJ 4DPlex Set ScreenX Pact, Planning To Equip Six Auditoriums With Immersive Theater Technology By Year-End –

special: Major movie theater circuit Cinemark has entered into an agreement with CJ 4DPlex to equip select auditoriums with the ScreenX premium exhibition format.

The companies expect six sites in California and Texas to be equipped with immersive theater technology by the end of 2022, with additional locations under consideration.

ScreenX offers a 270-degree field of view for a select series of films, using the theater’s sidewalls to expand the scope of the projection, aiming to more deeply engage the audience. The company works with filmmakers and studios, deploying special images produced by CJ 4DPlex’s visual effects studio in Korea. Since launching in 2012, ScreenX has expanded to 380 global locations in 38 countries.

CJ 4DPlex is part of Korea’s CJ Group, which operates CJ CGV, one of the largest movie theater circuits, and CJ Entertainment & Media, whose production credits include Oscar winners. Parasitic. CJ ENM also acquired control of Endeavor content, which has recently been rebranded as Fifth Season.

This year’s ScreenX releases include Marvel Studios Doctor Strange in the Multiverse of Madness And Thor: Love and Thunder; Warner Bros Elvis; Sony’s bullet train; And Paramount Top Gun: The Wanderer.

“We are excited to partner with the Cinemark team to bring our super-premium ScreenX experience to our moviegoers, which is unique whether they are watching at home or on a mobile device,” said Don Sawant, CEO of CJ 4DPlex Americas. can stream.”

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Even though the movie theater business is at a crossroads after the severe difficulties of Covid, the results during its recovery have been particularly encouraging for event films. Imax and other exclusive formats, along with ScreenX, have generated strong box office, even as overall ticket sales remain below pre-pandemic levels.

“The addition of ScreenX Auditoriums to select theaters reinforces Cinemark’s commitment to offering its moviegoers a truly immersive, cinematic experience that cannot be replicated at home,” said Damian Wardle, Theater & Cinemark EVP of Technology Operations “We look forward to expanding our big screens and offering our guests a unique way to watch the latest Hollywood content.”

“This is an exciting time for the company as we continue to deliver blockbuster tentpole films and work with filmmakers who use ScreenX as their canvas,” said CJ 4DPlex CEO Jong Ryul Kim. Hoy is recognizing the unique potential of his storytelling format.”

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