According to the expert, the children of DAVID and Victoria Beckham bring the family brand to “world domination”.
The megastars’ second eldest son, Romeo, has just signed a £ 1.2m deal with athletic shoe manufacturer Puma, and their first child Brooklyn struck a £ 1m deal with UK fashion store Superdry last month.
Romeo, 19, also hopes to be the best footballer as his former England captain, while the talented 22-year-old Brooklyn is showcasing his culinary skills on a new YouTube channel.
Cruz’s third child, 16, is keen to emulate his mom’s success on the pop charts, and there will be a fight to sign their 10-year-old daughter Harper when she’s old enough to model.
But, according to popular culture expert Nick Ede, this is just the beginning.
Nick, who has helped celebrities create public images for two decades, tells Kristen Bell Tattoos: “This is just the beginning of something for the Beckham kids, because when they are in their twenties, they can get even bigger.
“The Beckham family is surprisingly close-knit, helping each other, and in recent years they have merged even more.
“Victoria posts pictures of David roasting chestnuts around a campfire with her kids, which reinforces this image of a strong everyday unit that people and brands are buying into.
“I think that with the arrival of the younger generation, we will see how they will continue to dominate the world for years to come.”
Here we look at why David and Victoria can count on Generation Becks.
Dynasty Building Romance
At first, it looked like David’s firstborn was about to follow his spiked boots by gracing football stadiums.
But Brooklyn was kicked out of Arsenal’s academy at the age of 15 and took up photography instead.
After an internship with leading British photographer Rankin, shooting for Burberry and publishing his own book of photographs, he is now changing his career again.
Brooklyn just launched its own cooking show, Cookin ‘With Brooklyn, on Instagram, where it has 13 million followers.
Nick says: “At first we thought Brooklyn was going to be a major photographer by working with Rankin, but now all of a sudden he has a cooking show that will be produced at a high level and will be extremely profitable for him.
“In the future, I can imagine David who loves his food and is friends with Gordon Ramsay, and Romeo cooks together.”
If this fails, he always has the opportunity to return to modeling.
He signed a £ 1m deal with Superdry last month and also supported Pepe Jeans’ green denim campaign with his wife-to-be, Nikola Peltz.
According to Nick, it is his alliance with 26-year-old actress and model Nika, the billionaire’s daughter, that will do whatever it takes to raise his profile across the Atlantic.
“It will perpetuate this dynasty,” he says.
Possessing natural beauty and ability on the football field, Romeo may become the most famous member of the Beck family.
The Megabucks deal with Puma is the highest amount the descendants of Victoria and David have earned.
In the past, he has modeled for Burberry, Canada Goose, and has starred on the cover of the Italian magazine L’Uomo.
Nick says: “Romeo has the potential to be a supermodel. He’s photogenic enough to model without his famous parents.
“But most models get the daily rate, so it’s very unusual to sign a £ 1.2m deal at age 19.
Romeo is photogenic enough to become a model even without his famous parents.
“The power of his name and celebrity is worth it for Puma. These brands need young ambassadors who can introduce brand new followers to them to become an integral part of their future lives. “
His 3.2 million Instagram followers are 10 million behind his big brother, but that’s enough to guarantee huge amounts to support social media products.
Romeo’s 19-year-old friend Mia Regan from Chippenham has been described by Tatler magazine as “It Girl of Lockdown Three,” so this could be another influential couple in the making.
Romeo also plays for Fort Lauderdale, the reserve team of US Inter Miami, of which David is a part.
Of all four children, only the second is likely to get involved in sports.
Nick thinks his father’s acting will “get a lot of attention.”
Cruising to the charts
Former Spice Girl Victoria has long since ditched the singing career that made her famous, but her youngest son dreams of a chance at chart success.
Megastar Ed Sheeran gave Cruz some songwriting tips and the boy also took guitar lessons.
Ed said, “I went and chatted with Cruz for a while about his music and taught him to write songs.”
Five years ago, the aspiring musician released the song If Every Day Was Christmas, and recently honed his skills in the studio.
Justin Bieber’s manager, Scooter Brown, has guided Cruise’s career, so there is clear faith in his potential.
“Cruise seems intent on following his mother to the charts,” says Nick.
I went and chatted with Cruz for a while about his music and taught him to write songs.
Like his older brothers, the teenager earned money by modeling.
Cruise is dating Bliss Chapman, the daughter of former model Rosemary Ferguson.
Both of his parents supported his ambitions by republishing his musical performances.
The only daughter in the Beckham clan could outshine her brothers.
She is only 10 years old, so at the moment she is too young to sign a lucrative modeling contract.
But the big brands will definitely fight for her signature if she decides to follow her siblings into the modeling world.
Last year, her mom, Victoria, posted pictures of Harper showing off her fashion line and she took an interest in stylish clothes.
Nick says, “Harper will definitely sign a fashion or beauty deal, she’s such an angelic and perfect schoolgirl.”
Harper grew up on social media and her family regularly posts her images and videos to fans.
Victoria has 29.3 million Instagram followers and David has 70.3 million, many of whom are thrilled when their daughter shows up.
Whichever career Harper chooses, she will have instant access to nearly 100 million people – and so will whoever chooses her.
Nick concludes, “Brands know that both David and Victoria will support their kids’ messages to their millions of social media followers.”