DeuxMoi Founders’ Identities Officially Revealed

Finally we know who founded and manages DeuxMoi.

If you don’t know then Instagram The account discloses speculative material about various celebrities based on alleged insider information. The account exploded during the pandemic and has since built a massive following.

The site ran anonymously until Friday, May 20, when an Internet culture reporter Brian Feldman published a detailed investigation revealing the identity of DeuxMoi.

Click inside to read more…

In his research, published in bnet, Feldman mentioned how DeuxMoipopularity skyrocketed with an Instagram account of over 1.5 million followers and how they expanded into hosting 2nd number U and Double me after dark podcasts where hosts use voice-changing devices to hide their real voice.

DeuxMoi also working on her debut novel anon pleasefictional memoir about a fashionable worker who became famous under a pseudonym thanks to Dusmois-like social media account to be released in November. HBO Max recently announced that they are working on turning the novel into a TV series.

For all their newfound fame through podcasts, book deals, an upcoming TV show, and plenty of interviews, no one really knew who was behind this famous account. Until now.

Feldman explained that he did a very deep search on the Internet about everything DeuxMoi – view old posts DeuxMoi been tagged, the public comments they made, and YouTube video in which the founders appeared.

At first, DeuxMoi was a fashion blog run by two anonymous women, and in a 2020 interview, they confirmed that the site was launched in 2013. They also said that in the early stages of their existence as DeuxMoione person blogged and the other posted on Instagram and Twitter.

Around the same time the model Christina Romanova shared the post on Instagram tagging both @deuxmoi and someone who goes by the name @mkempsyo. Feldman explains that @mkempsyo is often mentioned next to DeuxMoi Account.

After doing some more research, Feldman discovers that @mkempsyo is a fashion entrepreneur named Maggie Kempner. Maggie there was also a Pinterest page with a board dedicated to her grandmother, a famous New York socialite. Nan Kempner. On the DeuxMoi The Pinterest page shared back in 2014 also contained a message board dedicated to Nan.

There is also a currently inactive Facebook page Coco Dusmois, who describes herself as “1/2 the deuxmoi girls on deuxmoi.com” and “co-founder of the fashion, beauty and lifestyle website deuxmoi.com”. IN 2014, Coco posted a link to Vanity Fair article about Kempner launching the brand, adding, “I’m so proud of deuxmoi gals girl Maggie Kempner.”

So the first DeuxMoi runners account: Maggie Kempner.

Feldman then explained how he managed to find out the identity of the other DeuxMoi runner account.

In my deep dive Feldman found a tweet from a 2013 model Emily DiDonatowho wrote: “I love your blog @gizroc75! This is amazing, check it out guys! deuxmoi.com.

Trying to identify @gizroc75, Feldman came across a 2015 tweet from Au Revoir Les Filles who tweeted: “Great conversation with Melissa @deuxmoigals. Love what you do and you go girl!!!”

How did he search Melissasurname, Feldman discovered a 2012 tweet from a hairdresser Louis Angelowho calls @gizroc75 “Lovallo”. Hairdresser and DeuxMoi has a relationship with a blog endorsing his salon work in a 2015 blog post.

So there is a second DeuxMoi founder: Melissa Lovallo.

Model Anastasia Khozisova shared a photo on Instagram back in 2013 tagging @mkempsyo, @mlovallo12 – looks like Melissapersonal account – and @deuxmoi in the post, as well as apparently showing that they all worked together in Ralph Lauren.

Feldman went on to say that all @mkempsyo, @gizroc75, @mlovallo12 signs have been removed from the internet, but their tags still remain, so he was able to sort it all out.

Back in 2020, Hailey Bieber took to her Instagram story to say she discovered the identities of those who run DeuxMoibut their names were never revealed.

Saturday (May 21) Pop Crave Instagram account general Feldmandiscovery that Maggie and Melissa run away DeuxMoiand Hailey liked the post, apparently confirming that these two women actually run an account.

DeuxMoi The Instagram account hasn’t posted anything new all weekend, and Maggie and Melissa closed all their personal social media accounts.

you can read Brian Feldmanfull investigation into bnet.com.

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