Does Shaquille O’Neal own Elvis Presley’s royalties?

BEFORE his death, the legendary rock star Elvis Presley had amassed a huge fortune.

Decades after the hitmaker’s death, Elvis’ estate, and who owns it, remains a topic of debate among pop culture fans.


Elvis and Marilyn’s assets are often the subject of speculation among pop culture fans, and they’re curious to know how Shaquille O’Neal fits into the picture.

Does Shaq own Elvis Presley’s royalties?

On August 16, 1977, Elvis died of a heart attack in Memphis, Tennessee.

Following his passing, the rock legend bequeathed his father, grandmother, ex-wife Priscilla Presley and his then nine-year-old daughter Lisa Marie as executors of his estate.

They managed his royalties within Elvis Presley Enterprises, which they founded in 1979.

On November 19, 2013, Authentic Brands Group released a press statement stating that they had purchased Elvis’ royalties.

The company stated, “We are honored to welcome Elvis to the ABG brand portfolio and look forward to working alongside the Presley family and the Elvis Presley Enterprises (EPE) team to grow Elvis’s profile and fan base worldwide.”

Priscilla Presley added to their comments and shared, “This is an exciting day for Elvis and his fans.”

“We look forward to working with the ABG team to further advance the Elvis legacy.”

She went on to say, “This is an opportunity the family is considering to expand the Graceland experience and enhance Elvis’ image around the world.”

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“While I will still own Graceland and the original artifacts, we look forward to working with our new partners to continue the growth and expansion we have been aiming for,” shared Lisa Marie Presley.

“The licensing and merchandising aspect of this business should not be confused with the fact that the property will always remain with me and my family.”

Lisa Marie also commented, “However, this is a great partnership for our family and Elvis fans around the world.”

In December 2015, Shaquille O’Neal signed with Authentic Brands Group.

In reality, Shaq owns a certain percentage of Elvis' trademark royalties, but it's unclear exactly how much.


In reality, Shaq owns a certain percentage of Elvis’ trademark royalties, but it’s unclear exactly how much.1 credit

Their agreement was for the company to manage his image and marketing rights.

When Shaq and ABG entered into a joint business, the former also began to acquire more shares in the company.

In the years that followed the deal, the NBA legend eventually became the second-largest individual shareholder in the brand management company.

Due to his extensive investment in ABG, Shaq owns a percentage of Elvis’ royalties.

He also owns shares in Marilyn Monroe, Muhammad Ali, Forever 21, David Beckham and Barney’s New York.

When did Shaq start the business with ABG?

Discussing your investments with Earn at your leisurethe basketball entrepreneur said, “I don’t like that I’m showing off, but I’m going to ask you a question. Who owns Marilyn Monroe?

Who owns Elvis Presley? Who owns Forever 21? Who owns JCPenney? I!”

Shaq said: “My real business is owning 50 brands.”

“So, when I retired, I looked around and thought: “How does Michael Jackson and all these guys live forever?”

While it’s unclear what percentage of Elvis, Marilyn, or Forever 21 he owns, the NBA legend has detailed how he acquired so many ABG shares after their 2015 deal.

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Chilling screams were heard in the house, where

“I took half of that money, put it back into the company, and now I’m the number two guy in the company.”

“I put the money back into the company and now I own all these brands so if Shaq ever leaves, hell, we still have Elvis.”

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