Like many aging Tinseltown actors and institutions over the years, the Hollywood sign is about to get another new face.
Thanks to 400 gallons of paint, to be exact.
Ahead of the hillside landmark’s 100th anniversary in 2023, an eight-week refurbishment of the sign is due to begin September 19, the Hollywood Sign Trust and paint retailer Sherwin-Williams announced today.
“The sign is the pride of Los Angeles, and we’re thrilled fans around the world will see this makeover for a very special 100th anniversary,” Jeff Zarrinnam, head of the Hollywood Sign Trust, said Thursday. “The opportunity to partner with Sherwin-Williams again on this vast project will help continue the legacy of the sign, a symbol of a place where magic is possible and where dreams come true,” he added of the near-perfectly timed undertaking between the Emmys and the Oscars.
Each letter on the sign is 45 feet high and 31 to 39 feet wide. A team of 10 workers will prepare, pressure wash, prime and paint the nine-letter display. Weather permitting, equipment installation at Duggan and Associates’ Los Angeles commercial paint department is scheduled to begin next Monday, followed by paint preparation from September 26 to 30. resistant to dirt, mildew and other hazards, the High Reflective White SW 7757 in Emerald Exterior will go on sale around October 3rd.
In fact, this is the second time in a decade that Trust and Sherwin-Williams have teamed up. Back in 2012, the sign got a makeover, much like what it will start to have next week.
Angeles City Lighthouse and a dream industry, the 2022 Hollywood sign remains a favorite backdrop for backpackers and hikers for sometimes obsessive locals and visitors alike. First installed in 1923 with an accompanying floodlight to draw attention to real estate opportunities in and around the hills up the road from Hollywood Boulevard, the sign was shortened from Hollywoodland to just Hollywood in 1948.
Originally intended for only a few years, the sign has become more and more of an eyesore over the decades. First embellished in 1949 after the H dropped, the badge regained its shining glory in the late 1970s thanks to nine wealthy sponsors. Alice Cooper, Hugh Hefner, shock rocker label Warner Bros Records, crooner Andy Williams, co-founder of Panaria Film, producer Giovanni Mazza, Gene Autry, and another trio forked $27,777.77 each for a single letter, respectively, in 1978. the new now steel letters were featured on a CBS special in November of that year.
Subsequently, under the management of 1978, the Hollywood Sign Trust was created, looming. the letters were painted, pinned, vandalized, fenced off, and converted for local celebrations such as sporting championship victories. sign from next week here
Hooray for Hollywood