KIM Kardashian plans to relaunch his KKW cosmetics line called SKKN in early 2022, but is in a legal war with the business owner over the new name, Kristen Bell Tattoos discloses exclusively.
The small business owner has vowed to “resolutely” take “every possible action” to shut down the beauty’s billionaire’s latest venture.
After she filed for divorce from 44-year-old Kanye West last year, the entrepreneur announced that she was closing her famous cosmetics line with plans for a complete rebranding.
Sources told Kristen Bell Tattoos last year that 41-year-old Kim wanted to rebrand the line as KKW stood for her married name, “Kim Kardashian West,” which she has since filed to change after her single status.
Sun received documents showing that the founder of SKIMS has registered a trademark to acquire the SKKN name, which will encompass “retail store services, including leather, cosmetics, hair, nails and beauty products, tools and accessories, perfumery, perfumery, candles, vitamins and supplements. ”Along with many other departments, including interior items.
However, the reality star is facing legal rebuff from Sydney Lunsford, the owner SKKN +, owned by Black Spa and Beauty Center in New York.
According to legal documents obtained by Kristen Bell Tattoos, SKKN + has been using the small business moniker since “at least 2018” – many years before Kim applied to use the same name for her company.
In addition to her own spa, Cindy also sells SKKN + product lines that can be purchased from her website or store.
The sun spoke to a lawyer Eric Pelton, who represents Cindy and SKKN +, and said that despite their “repeated attempts” to stop Kim from doing so, she is still “promoting the name.”
“We are still not resolved,” the lawyer said after Kim’s several attempts to stop the SKKN implementation, including handing the TV host a cease and desist letter back in July.
“My client will take all measures to protect himself and stop this, including going to court sooner.”
“The best resolution for [Kim] choose a different name. She has received notice of this for several months, “- convinced Eric, claiming that his client does not want” any financial compensation “and just wants Kim to change the name of her company.
Eric then explained that currently he can only do so many legal things, but that will change if or when Kim launches SKKN and starts making profits on behalf of.
“Until there are sales [from Kim’s new line], there is not even a possibility for trial, because another type of damage was caused, it is more hypothetical.
“Once the launch happens, it will change everything. But we will vigorously pursue all lawsuits to protect my client, ”he said.
OBTAINING UNDER THEIR SKKN
Although Eric said he had “some discussions” with Kim’s team, the issue “remains unresolved.”
Their most recent lawsuit came on December 27, when a new notice was received of opposition attempts to block Kim’s trademark.
However, Kim’s attorney has “not yet responded” to this particular application.
The latest trademark registration also showed that the NYC beauty center is in the process of expanding to a “bigger and more visible” location in Brooklyn, with the SKKN + mark already on the outside.
After being asked about an influential person like Kim who got into an argument with a small black-owned business, Eric said, “Well, given the climate of last year, I think it’s fair to say that we are hearing these comments loudly. and clear from other commentators. and clients.
“We disagree with this and are certainly concerned about it.”
When contacted by Kristen Bell Tattoos for comment, Michael Rhodes, who is Kim’s lawyer, said: “Without getting into the nuances of trademark law, suffice it to say that we disagree with their position.
“We made a significant effort to resolve this issue with them, but were perceived as obstacles. In this way, we will protect Ms. Kardashian’s rights through the Trademark Office process. ”
Kim has yet to make an official announcement on what her new line will be called and when it will launch, but she recently confirmed that it will be the “start” of 2022.
Earlier this year, the KUWTK star shocked fans by announcing that her famous makeup line was temporarily shutting down and undergoing dramatic changes.
THE END OF AN ERA
In a lengthy Instagram statement, she wrote: “To our loyal customers. It all started with a set of contours and has spread to the eyes, lips, body and many incredible collections over the past four years.
“On August 1 at midnight we will close KKWBeauty.com website so that we can come back to you under a completely new brand with new formulas that are more modern, innovative and packaged in a new, improved and environmentally friendly look. “
She added, “I am delighted to continue to develop and expand my product range so that you can finally experience it the way I have always imagined.”
A source told Kristen Bell Tattoos last month that Kim will “relaunch her cosmetics brand early next year with smoother, sexier and more elegant packaging.”
An insider stated that following her divorce from Kanye, the KKW reboot “will no longer have West” or “W” attached.
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