fox monarch, Originally scheduled to debut last spring, it launched last night at 7:45 pm ET behind the NFL Double Header. With a title that could easily be confused with another special about the late Queen Elizabeth II, the country music drama averaged 0.8 adult 18-49 live+ ratings on the same day and 3.8 million viewers. and the encore immediately after the draw was an additional rating of 0.2 and 1.5 million viewers for a combined rating of 1.0 and 5.3 million viewers on opening night according to the Nielsen Fast Nationals. Both TV shows collided with a mammoth Sunday Night Football Cowboys-Buccaneers match featuring unretired superstar Tom Brady.
That’s a respectable figure under the circumstances. Fox January Premiere Next Level Chef (rated 1.2 18-49, 4.01M viewers in L+SD), which also followed the NFL game, had an OT advantage (184.108.40.206M) that was twice as strong as monarchOT intro last night (1.7, 6.16 million), so the drama’s retention, especially among viewers, is decent these days.
fox monarch as well as Next Level Chef ranked #1 among 2022 scripted and unscripted debut series in L+SD adult ratings 18-49 on air and cable. (This includes the linear L+SD portion of HBO). Dragon House0.6 at 18-49, although the majority of this show’s viewing is on HBO Max.)
monarch also ranks as Fox’s most-viewed fall debut in three years. Prodigal son in September 2019, but we should note that Fox hasn’t launched a new fall scripted series behind an NFL game since Orville in 2017.
Following the premiere, Fox Entertainment CEO Charlie Collier sent a congratulatory email to the network’s staff.
“The collaboration between Entertainment and Sports resulted in a strategic decision to streamline OT after the FOX NFL national game ended early, allowing monarch to start streaming live across multiple time zones at 7:45 pm ET,” he wrote. “It is also worth noting that we have attracted this audience after the game even when monarch was against the Tampa Bay premiere, which marked Tom Brady’s big comeback against the Cowboys. Despite this formidable opponent, monarch still took a bite out of the Texas-sized piece of the night… I am very pleased with all our efforts and that this is the beginning in the middle of a cluttered world.”
Premiere monarch there will be additional encores tonight and Wednesday at 21:00. The second episode of the series will premiere next Tuesday, September 20 at the drama’s regular timeslot at 9:00 p.m. after Resident.
Collier continued: “While it is great to share with you the news of a strong discovery, we must remember that this is only the beginning. monarch, since we are still focused on the long tail. It’s important to note that these are preliminary measures that will be supplemented by additional encores tonight and Wednesday, as well as a DVR/VOD time shift and streaming on Hulu between now and the premiere of the show’s time period on Tuesday, September 20th.”
Created by Melissa London Hilfers, monarch is a multi-generational musical drama about country music’s first American family, the Romans. The premiere starred Trace Adkins, Anna Friel and Susan Sarandon.