With Gavin Newsom Currently Holding a 27-point lead in California’s race for the top job, the Golden State governor, who continues to deny national political ambitions, is once again using his campaign military budget to oppose Republican governors in his states.
Newsom today unveiled three billboards to be placed in seven red states: Texas, Indiana, Mississippi, Ohio, South Carolina, South Dakota and Oklahoma.
“Just launched billboards in 7 of the most restrictive anti-abortion states explaining how women can access healthcare – no matter where they live,” he tweeted before arguing for choice: ” To any woman seeking an abortion in these anti-free statements: CA will protect your right to make decisions about your own health.”
NEW: Just launched billboards in the 7 states with the toughest abortion restrictions explaining how women can access health care no matter where they live.
To any woman seeking an abortion in these anti-freedom states: The CA will protect your right to make decisions about your health.
— Gavin Newsom (@GavinNewsom) September 15, 2022
The ad promotes a new California abortion access website, Abort.CA.gov, which helps women understand the procedure, find providers, and access financial assistance.
Here is one of them:
What’s more, Newsom’s post contains tweets from each of the Republican state governors with a photo of the respective billboard and a message for each politician.
“@tatereeves Mississippians deserve to know they have access to the care you refuse to provide. It will be launched in your state today,” he wrote to Mississippi Gov. Tate Reeves, whose state law banning abortion after 15 weeks served as the basis for the U.S. Supreme Court to strike down Roe v. Wade.
Newsom’s move is one of his latest messages to voters in other states. Just hours after he announced the ad on Twitter, he called for an investigation into whether federal laws were violated when the governors of Texas and Florida sent migrants to other states, the latest being Gov. Ron DeSantis, who sent two planes . in Martha’s Vineyard, Massachusetts.
“Which [DeSantis and Texas Governor Greg Abbott] they don’t do it smart, it’s cruel. I am formally asking the Department of Justice to launch an immediate investigation into these inhumane attempts to use children as political pawns,” Newsom tweeted on Thursday.
In addition to the political implications, all of these shenanigans are likely to generate unexpected political advertising costs for the national and local media.
Charter Communications Chairman and CEO Tom Rutledge said at yesterday’s Goldman Sachs Communacopia & Technology Conference that the contentious nature of the November midterms would be good for business.
“It’s an election year and it always makes you feel great. The more controversial the elections, the better in terms of advertising,” he said. The nationwide overlay of ambitious governors who look to the 2024 presidential election and directly oppose each other on state issues should only serve to increase those promotional spending.
AdImpact, which is unbiased, forecast today that almost $10 billion worth of political advertising will be bought during the 2022 election cycle.
This number will exceed advertising spending for all previous medium-term cycles, as well as for presidential cycles. This will exceed the record $9 billion spent in the 2020 elections and more than double the $4 billion spent in the 2018 midterms.