Secret Cinema Acquired By TodayTix For $100 Million –

Secret Cinema, the London-based immersive entertainment company, has been acquired by US’s TodayTix for a national tour Stateside in 2023 and a permanent location in LA.

The company has sold more than a million tickets to more than 50 shows, securing a multi-year, multi-title deal with Disney. Guardians of the Galaxy), and has worked with major movie studios including Marvel, Universal, Paramount, Lionsgate, Sony, Netflix and Avon Productions. His latest shows have attracted huge audiences. Casino Royale Reaching over 100,000 in London, and its collaboration with Netflix, Stranger thingsdrawing more than 300,000 people in its first Los Angeles production. His productions let costumed audience members take an active part in the stories, often mixing music, art, theater and dance.

TodayTix, which bills itself as a “global e-commerce leader for cultural experiences”, said in the announcement that it will help Secret Cinema expand geographically and creatively expand its offerings and audience. For technology, audience insight and expertise will be provided.

Secret Cinema, led by CEO Max Alexander, will retain its leadership team, and its brands and businesses will operate separately.

The partners will focus on geographic expansion. To date, Secret Cinema has operated mostly in the UK. Casino Royale and in Shanghai Arcane And Stranger things in los angeles. The deal will fuel Secret Cinema’s US-led international growth.

In terms of format, Secret Cinema will range from short-lived shows to open-ended theatrical runs. It is also looking for a permanent location in London.

Secret Cinemas was founded in 2007 by Fabian Regal. It has been owned by London-based consumer-focused investment firm Active Partners since 2016. Since its inception, it has moved from grassroots screenings of films in derelict London buildings to large-scale productions with “360° collaborative secret worlds where the boundaries between actors and actresses are blurred by the audience, set and Reality is constantly changing.

Casino Royale
Secret cinema

Productions included. Stranger Things, Casino Royale, Blade Runner, Back to the Future, Star Wars And Elaine, Bridgerton, Arcane (League of Legends) – his first title based on a video game, Ghostbusters: The Gates of Gozer, His first digital-only show; And dirty Dancing. Guardians of the Galaxy, The company’s first major Disney title, now playing in London.

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