The Barbarian Leads 2nd With Lowest Weekend Of 2022 –

UPDATE SATURDAY: With the release of the New Line adaptation of Stephen King’s novel Salem Lot on what was a lucrative post-Labor Day weekend before the pandemic, Disney swooped in and ordered their horror movie from 20th Century Studios. Barbarian. Filmed and written by Zack Cregger, this film is about a woman staying at an Airbnb who discovers that the house she rents is not what it seems. The film grossed $3.8 million on Friday (including Thursday night previews of $850k) and is poised to raise about $9 millionpossibly double digits.

Why did Disney keep this movie in theaters instead of putting it on Hulu? They were blown away by the results of the test screening and knew the critics would love it (they gave it a 92% on Rotten Tomatoes) and rolled the dice. Two weeks ago we punched Sony in the nose for keeping up Invitationwho saw $6.8M start (and the current total is $18.6 million. However, the situation with horror films most often is not that studios rely on P&A and spend on these titles (less than $20 million) in search of more profit. Here is what is happening here With Barbarian. Tonight will determine if Barbarian tips north of 10 million dollars. The audience ratings are not as good as the critical ratings of 70% positives on Comscore/Screen Engine’s PostTrak with a 54% recommendation and a C+ CinemaScore. The boys showed an R-rated title with 59% and 74% between the ages of 18 and 34. Diversity: 45% Caucasian, 25% Hispanic and Latino, 16% Black, and 14% Asian/Other. Barbarian had most of her dollars on the coasts and in the southwest. The top ten theaters were in New York and Los Angeles, where the PLF provided a third of non-Imax ticket sales.

Meanwhile, Disney Star StudiosBrahmastra part one: Shiva, which I’m told is akin to a Marvel movie in India booked in 810 theaters in 172 markets and showing $1.9 million today (including $700k Thursday night previews that started at 5pm) and 3 days of screening . $3.5 million to 4.5 million dollars. PostTrak has 70% positive reviews and 60% recommendations. The engravings were in Hindi, Malayalam, Telugu and Tamil. Guys made up 55%, 71% were between the ages of 18-34, while Asian and other audiences showed a whopping 88%. The Northeast and Canada saw the most business with nine of the top ten runs. Strong ticket sales in New York, Chicago, Dallas, San Francisco, Seattle, Boston and Austin, as well as Toronto and Vancouver.

Still low single digits in these new openings means the weekend is valued at $39.9 million across all films, which will be the second highest-grossing weekend of 2022 to date, after January 28-30, when it grossed just $34.9 million.

We will have more updates for you soon.

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