This Campaign Is Bringing Pictures Of The Reality Of Postpartum Life To The Internet

Duration And leak-proof underwear brand Moody Body has partnered with stock image company Getty Images to celebrate and highlight various nonprofits.

Getty will have a gallery called “Embedded: Postpartum Unfiltered”, which is full of raw images of the reality of the first 12 months after birth and the newborn.

The goal is to challenge the “simple” ideas of “Baby Blues” and “Baby Blues” – and the accompanying images – and provide a more comprehensive, comprehensive view of the emotional and physical effects of childbirth. Show the facts.

15 Mothers shared their wishes when someone told them they were pregnant.


The images will capture the heights and limitations of tasks such as breastfeeding, as well as changes in our bodies in the first year after the baby is born.

It’s really an encouraging change in how much we value “authenticity” as we scroll through the Internet. Getty’s research shows that searches for “open” images of women have increased by 116%, with “real people” increasing by 36% as a search term in the UK.

What’s more, research by Visual GPS. Found that 66% of people in the UK say it is important for them to celebrate “all kinds of diversity” with the companies they buy from. The postpartum experience is something people want to hear more about – there has been an 84% increase in global searches for “postpartum” over the past year.

Christy Chong, CEO and founder of Moody Body, was amazed at the “extremely limited” images available to show off her postnatal experience as she prepared to launch her brand.




“Most of the postnatal images were scary or depressing images of mothers,” she says. And there was a vaccine at the other end of the spectrum.


y Famous Mom and Bob Snap. We knew it had to change. “

Christie says the result of this limited reflection of the postnatal experience is that women feel less prepared for what it really will be. As a mother of four, she felt pressured to hide some difficult moments, which were different each time.

“The intense feelings of joy and unconditional love also included the realization that I had to hide a secret of challenging parts such as loneliness, torn nipples, postpartum hemorrhage, fatigue and bladder,” she says. Towards public breastfeeding




Modi Body aims to normalize conversations and photos around women’s bodies. Health, Whether it’s periods or uncontrollable – and now we’re doing the same for postnatal life.

“We are very proud of the results provided by our photographers for this campaign, which opens the door to celebrate the countless emotions that come with being born and allowed to see or recognize enough people in the media and advertisements.” Not found. ” The director of customs solutions at Getty Images added.

Parents are invited to post their autopsy photos with the hashtag #PostpartumUnfiltered, to further the movement. social media. Modi Body knows that this mission will not be easy, as images that are true to experiments, such as the removal of periods and postnatal events, have been seen before bans and complaints. Christie sees this as the biggest reason to fight for vision.



“Driving social change is a challenge for the postpartum mother, but it is incredibly important. Breastfeeding and postpartum bodies are also natural, normal and beautiful. Why hide or hide this wonderful time in a mother’s life?” Put in the stains, “she says.

“We want women to be ready, seen, understood and proud of their postnatal journey – whatever it may be – by showing filtered images that acknowledge the triumph of difficult times and this important stage of motherhood.”


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