UK Media Counts Cost – Negative! – Of The Queen’s Death And Funeral –

It might seem a foregone conclusion that, during a somber occasion, the death of Queen Elizabeth II and her subsequent state funeral would be a foregone conclusion for UK broadcasters seeking ratings and newspaper editors looking for readers. It will be a triumphant day.

Sure enough, audience aggregator had previously estimated that TV ratings would top the charts on the day of the Queen’s death – around 33 million viewers tuned in to the BBC and other network channels. Although the number of cremations has not yet been published, current estimates put the number at over one billion worldwide.

However, The Guardian reports that due to a blackout of most TV ads over the weekend – agreed in advance with Buckingham Palace – broadcasters weren’t able to enjoy all the extra eyeballs as They usually do it for media programs like England. Doing well in a football tournament, or in the final of a TV competition.

And the pause, which was established by most media owners in Britain and extended to platforms such as Snapchat and Twitter, was seen again on Monday, the day of the funeral.

Also, amid a judicial review decision to scrutinize all advertising content it was appropriate to broadcast during the mourning period, it has led to a sharp drop in profits over the last 10 days.

An unnamed senior executive at a UK media agency told the Guardian: “We’re talking about millions and hundreds of millions of pounds of advertising lost to media owners. It’s like the kind of media event that’s never been done commercially. was not.

Correspondingly, the cost to newspaper publishers of producing extra pages and supplements has seen them miss out on the perceived bonanza with huge extra sales.

Newsquest’s Fever Walker, who publishes 27 daily tiles and runs an additional supplement after the Queen’s death, also spoke to the Guardian about the losses at his company. “You might not think that given the magnitude of an event like this, but overall at the end of the day I’d say there’s been a slight negative financial impact.”

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