In 2017, shortly after appearing in Shark Tank, Brightwheel raised another $10 million, including investments from the Chan Zuckerberg Initiative led by Facebook founder Mark Zuckerberg and his wife Priscilla Chan (via TechCrunch). AT Company update for 2018, CEO Dave Wasen said the software is being used by 25,000 schools. While the app was originally free to use, Brightwheel has since moved to a paid model. With this premium iteration, schools received additional features such as HR management and two-way messaging.
Wasen revealed in the same 2018 “Shark Tank” update that the premium version of the Brightwheel was a resounding success, generating over $2 million in sales. In January 2018, The Learning Care Group, which now has over 1,000 for-profit schools in the United States, announced that signed a partnership with Brightwheel have the software in all their schools.
The universal school management service also does not look cumbersome. Parents on baby subreddit have expressed their love for how Brightwheel keeps them connected with their children during school hours. “Every notification I get makes my work day better. I stop everything I do to watch videos, save photos and view my son’s daily activities,” he wrote. u/Reaganonthemoon.
Despite the positive response from parents, Electronic Frontier Foundation Report 2022 found that apps like Brightwheel contain privacy-invading features. Since the report Brightwheel says it has beefed up its security process by adding two-factor authentication to its platform.