Like its owner, SnapClips was young when he appeared in Shark Tank. Dimitrov came up with the idea while still in high school and raised $23,000 on Kickstarter to fund it. He launched the product just a month before his Shark Tank appearance. By that point, they had earned $6,500 from Kickstarter sales.
The look of the Shark Tank was a game changer for SnapClips. By the end of 2018, the product was selling in 30 countries, had its own storefront, and was working on a deal to release a private label version for CrossFit (via Earn a Necklace). As of June 2021, the company has recorded $4 million in lifetime sales (via Insider Growth).
During Dimitrov’s Shark Tank presentation, Greiner suggested that the product could have several other uses, such as securing cables or garden hoses. Dimitrov agreed. However, for now, SnapClips is mainly focused on securing loads. The company has updated its design, and SnapClips are currently available in over 30 variants (via snap clips).
All of this makes SnapClips a “shark tank” success story.