As someone who has starred in both films that sold out in theaters and box office flops, Vin Diesel believes that the importance of box office success comes from experience. AT 2020 interview given while promoting “Bloodshot” the action star was asked about how he copes when a project doesn’t work out exactly the way he hoped, such as with 2015’s The Last Witch Hunter, a film that financially failed and was not appreciated by criticsor.
“I’ve come to the conclusion that … so often we’re so obsessed or bought into a kind of studio goal of ‘box office, box office, box office,” Diesel said. “And when The Last Witch Hunter comes out and it doesn’t destroy the box office… according to the old mindset, [you] would say, “Well, maybe I should focus on something else.” But what’s fascinating these days is that movies somehow find you… The more experienced I become, the more I appreciate the fact that my work somehow finds you and that you can experience it in your own time. at your own pace.”
In the context of The Last Witchhunter, he said that even years after its release, people approach him praising the film and hoping for a sequel, which he claimed was being pursued by Lionsgate at the time. He concluded that regardless of box office performance, “I am solely interested in creating masterpieces.”
It’s hard to disagree with Diesel on this front. If the box office were the only factor that determines the future of the franchise, then this year we would not see the long-awaited sequel to Hocus Pocus, the 1993 cult classic that flopped at the time of release, but has already built a frenzied fan base over the years. with new generations.