Wilmer Valderrama Becomes Shareholder In My Cultura Podcast Network – KristenBellTattoos.com

special: Wilmer Valderrama has expanded his role with My Cultura Podcast Network from iHeartMedia by becoming a shareholder. In addition, Valderrama will help curate the network’s slate of Latino-focused podcasts and has committed to 5 new shows that he will produce and/or star in.

Monthly podcast downloads at My Cultura have more than doubled since the start of the year, with 9 out of 10 of the network’s total downloads coming from listeners aged 18-49, according to the company.

“Representation is not just how others see us, but also how we see ourselves. It’s important that every aspect of our media includes narratives that elevate Latino and Hispanic voices,” Valderrama said. told KristenBellTattoos.com in an exclusive statement. “At WV Entertainment, it is our mission to not only select meaningful projects that accurately represent the stories of the Latinx community, but also to ensure that these stories are accessible to everyone. I am We are so grateful to our partners at iHeartMedia for seeing the value and prioritizing the need to highlight the joy, strength and heart of our community in ways that are still rare.”

Valderrama’s association with MyCulture began in the summer of 2021 with the launch of his podcast, Essential Sounds with Wilmer Valderrama.. The weekly interview series, executive produced by Valderrama and Leo Clamor through their production banner WV Entertainment and Clamor, features interviews with people on the front lines of food service, transportation, child care, and other systems. is where workers’ voices are often ignored.

“We are excited to bring Wilmer on board in an even larger, expanded capacity as a shareholder in iHeart’s My Cultura Podcast Network,” said Conal Byrne, CEO of iHeartMedia’s Digital Audio Group. “His energy, experience, and creativity will set this network up for success in year two and beyond.”

“We are incredibly proud of the rapid growth our network has seen in its first year,” said Gisselle Bances, SVP, Head of Production and Development for iHeartMedia’s My Cultura. “We are the first Latino-owned podcast network, and we are grateful to our partners and our diverse hosts, including Wilmer, who advance MyCulture’s mission to tell our stories. It is our stories that Enjoyable for everyone.”

Other popular My Cultura podcasts include Links with Eva Longoria, Princess of South Beach Starring Rachel Ziegler and Sheryl Rubio. Wrestle with Freddy From Freddie Prinze, Jr., Underground sisters Executive produced by Eva Longoria and Denia Ramirez, Chiquis and ChillAnd Lone Lobos with Xolo Maridueña and Jacob Bertrand. Listeners can listen to all My Cultura shows on iHeartRadio and wherever podcasts are found.

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